Instead of spending to grow virtual crops, Facebook gamers can turn those purchases into donations for cattle and life-saving operations in the developing world. A new Facebook game, called Half the Sky Movement, is inspired by journalists Nicholas Kristof and Sheryl WuDunn’s book Half the Sky: Turning Oppression into Opportunity for Women Worldwide. The game brings players first to a small village in India to meet Radhika, who then takes them on a global journey from India to Kenya, Vietnam, Afghanistan and the United States. In her transition from oppression to opportunity, Radhika must find her voice in her own house and gain financial and social independence. Players start with very little, but as they complete quests to help her and other girls and women, Radhika becomes a community leader. Whether helping a girl in the village to buy a bicycle that will take her to school or fighting off an international gang of sex traffickers, Radhika becomes a force within her world. The game intertwines the real world and the virtual world. For example, when Radhika buys a goat, a player can make a donation to Heifer International, or when she gets her daughter treated, the player can make a vaccine donation to the United Nations. Bigger partners such as Pearson and Johnson & Johnson have offered donations of books or surgical operations if enough players trigger them.